Washington Capitals

Client: Washington Capitals

Project: Brand toolkit for the 2016-2017 season

Agency: HZDG

My Role: Design

The concepts shown here were part of a pitch to the Capitals for the brand look of their 2016-2017 season. Work included a brand review, guide of logo usage, and comps showing aspects of a integrated marketing campaign (video treatment, promotional materials, print and digital advertising, and image use on social platforms).