Eastside Bond

Client: The Mosites Company

Project: Eastside Bond Website

Agency: HZDG

My Role: Art direction, design

Part of a mixed-use development adjacent to the Port Authority of Allegheny County’s Martin Luther King, Jr. East Busway and East Liberty Station, Eastside Bond is a group of three apartment buildings connecting the Shadyside and East Liberty neighborhoods in Pittsburgh, PA.

With over 300 rental units, 50,000 square feet of retail space, and a 12,000 square foot clubhouse, the goal was to attract young professionals to live at the crossroads of two culturally diverse neighborhoods.

The look of the brand was inspired by different materials used to construct the buildings and the urban landscape around them. It sets the tone and creates the energy to give the impression of life in the city, along with content and photography to accentuate it.